What's in a name?
Put so eloquently by Shakespeare, what's in a name? Romeo and Juliet didn't care much, but it still counted.
We are often asked where our name "Body and Soul" comes from. In earlier years, when the hosted buyer systems were not as sophisticated as they are nowadays, we always had several buyers who wanted to meet, thinking we were all about Spa. The disappointment on their faces, when we had no relaxing treatments, nice give-away products or bubbly baths on offer, was clearly painted on their faces.
So why are we called "Body and Soul International"?
When our company started in 2000, the most important part voor Jaapjan Fenijn, the founder, was that business should not be all about business. Rather than just the Body, the business needed a soul. Making clients happy, going the extra mile, creating an atmosphere of warmth amongst us - that was to be the Soul. Today, we are proud of the Body and Soul family of DMCs we created.